Journey towards success

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Journey towards success

Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Honour and recognition in event of success. Shackleton However, the origins of the ad are very obscure. They have also gathered a lot of information about the ad, the basis for much of this post.

Ad in Greatest Advertisements One of the first books for this ad to appear in was The Greatest Advertisements: The brief accompanying text says the ad was run in London newspapers inbut does not give a footnote. The date is clearly wrong, making far from an auspicious beginning for the truthfulness of the ad.

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Other biographies of Shackleton give the date Journey towards success December 29,and the paper as the London Times. However, the ad does not appear in this paper. The date seems to have been confused with when Shackleton announced his Nimrod expedition in a letter to the editor: Sir,—It has been an open secret for some time past that I have been desirous of leading another expedition to the South Polar regions.

I am glad now to be able to state that, through the generosity of a friend, I can announce that an expedition will start next year with the object of crossing the South Polar continent from sea to sea.

Sir Ernest Shackleton when he was about to set out on one of his expeditions, printed a statement in the papers, to this effect: Small wages, bitter cold, long months of complete darkness, constant danger.

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Honor and recognition in case of success. The Endurance at night Not only can no references be found to an original source, searching the Times itself leads to nothing.

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It would not have even made sense for Shackleton to place an ad in the paper. There was plenty of free press coverage of his expedition, and he would already have had plenty of men to choose from. Some of the descendents of his men remember being told their ancestors responded to an ad Shackleton placed in the paper, but this was likely a recollection based on reading the ad rather than something they were actually told.

The Greatest Advertisements Dover Publications, p.

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Journey towards success

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An introduction to customer journey mapping, with a particular focus on b2b customer journey mapping.

Journey towards success

See examples of the different types of customer journey map, particularly those used in a b2b setting and learn how to embark on a journey mapping project.

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