The cellular phone market in India has been recording significant growth since the late s and is the fastest growing in the world. Nokia, the world leader in cellular phone communications entered India in Since then the Nokia brand has been steadily growing and has gained wide acceptance in the Indian market.
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The case discusses the marketing strategies adopted by Germany-based automobile manufacturer BMW in India. BMW India was founded in the year , and the first car was launched in The company maintained an aggressive stance and launched several vehicles at different price points.
BMW India – Designing Marketing Programs to Build Brand Equity This case frame is based on BMW India’s advertisement published on July 13 th in The Economic Times, Mumbai Edition, announcing its Chennai plant being operational.
How to Overcome the 3 Biggest Hurdles of Marketing Experimentation To squeeze the most value and customer discoveries from your marketing technology, you need to think in a radically different way and overcome the hurdles that impede marketing experimentation.
Prashant Agrawal. Marketing Strategy, Planning and Steering at BMW India. Location India Industry Marketing and AdvertisingTitle: Marketing Strategy, Planning .
Executive Summary: Constant innovation has been the byword for Nike's attheheels.com case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand.