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Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Get Access Sony Corporation: Sony had also led a group of 40 companies in an industry standard called Naviken which enabled consumers to benefit from mutually compatible digital map software while manufacturers reduced their risk by sharing development costs.
However, competitors not in the NaviKen group were able to introduce new and improved products more often and more rapidly by developing or acquiring proprietary digital map technologies.
In Europe and the US, Sony was also the first one that introduced the navigation system, but local manufacturers in Europe started to launch competing products aggressively. Other Japanese competitors were expected to enter the Europe and the US market by The problem definition is the following: How can Sony boost sales and recapture lost market share in the highly competitive Japanese market and at the same time expand to Europe and the US in order to stay ahead of the growing competition and the technological development?
The European market stood behind the Japanese market for five years. In the US, car navigation systems were not known by everybody. The value of car navigation systems was not that obvious for US drivers due to the well- organized system with traffic signs, street names and highly developed highway.
The strategic options for Sony can be divided into three parts: We have chosen the option to develop a low-priced model for the three markets.
For Europe and the US, it will be an effective way to introduce the car navigation system of Sony. In Japan it will be a way to gain the mass market. Although the market is in its maturity phase, there are still enough potential clients for Sony.
They are either sensitive for the price or they do not know how to use it properly. For them we will introduce an easy to understand, low-priced model. We also recommend Sony to innovate consistently and faster in Japan, because the competition is far ahead. This needs managerial persistence and financial commitment for the development of the product and for the marketing as well.
The distribution of this car accessory will be the after market retail channels. We suggest that Sony should stay with NaviKen.
But NaviKen must develop and innovate much faster than it currently does.
Only in that case will it be fortunate to stay with NaviKen. Problem definition The problem definition we can conclude from this situation is the following: To answer this question we will take the following steps.
First, we will give you an overview of Sony Corporation, which you will find in chapter 1. In the chapters 2, 3 and 4 we will describe the Japanese, European and U.A free-trade agreement between Canada and the European Union would deal another blow to Canada’s already battered manufacturing sector, wiping out thousands of jobs in food processing, apparel making and the auto industry, according to an analysis of a potential agreement.
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(February ) (Learn how and when to remove this template message). Discover the In-Car Navigation Add-On from Sony & explore all the In Car Receivers Players Accessories features.
Compatible with selected Sony Touchscreen Car AV systems. Enhanced navigation assistance with lane guidance.2/5(2). Sony was the first company in the ’s to launch the car navigation system. Sony was the market leader with a 60% market share in Sony had also led a group of 40 companies in an industry standard called Naviken which enabled consumers to benefit from mutually compatible digital map software while manufacturers reduced their risk .
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