CRM is implemented in the organizations for having a good relationship with the customers and attaining profits from them.
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Customer Relationship Management Technology. This 28 page paper considers the technology of Customer Relationship Management (CRM), technology. The paper focuses on the software and technical ability of the systems rather than the business side.
The Effect of Customer Relationship Management (CRM) Concept Adoption on Customer Satisfaction – Customers Perspective This study aims to investigate the effect of applying the concept of customer relationship management (CRM) on customer’s acquisition, satisfaction, retention and decreasing.
Customer relationship management (CRM) is a business strategy which designed to help a company to understand and look forward to the needs of its potential and current customers (Anderson & .
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While the phrasecustomer relationship management is most commonly used to describe a business-customer relationship, CRM systems are used in the same way to manage business contacts, clients, contract wins and sales leads.